Established in 1965 by Late Abdul Rahman Shahul Hameed (ASH), ASH Fruits has grown to become a trusted name in the fruits and vegetable trade in Kerala and beyond. What began as a humble venture in the heart of Chalai Market, Trivandrum, has now expanded into a full-fledged export, import, and B2B distribution business.
With a strong foundation built on honesty, quality, and customer satisfaction, ASH Fruits has maintained its legacy across generations. Today, the business is passionately led by Mohammed Irfan Sha, who continues to uphold the values and vision of its founder.
We source the freshest produce from local farms and international markets to deliver premium-quality fruits and vegetables to our partners. Our mission is to bridge the gap between growers and businesses, ensuring timely supply and consistent excellence.
Whether it's bulk orders for hotels, retailers, or international shipments, ASH Fruits remains committed to delivering nothing but the best. With over five decades of experience, we take pride in being a symbol of reliability and quality in the fresh produce industry.
In 2023, Mohammed Irfan Sha took over as the CEO of ASH Fruits, stepping into a role that has been shaped by two generations before him. As the grandson of founder Late Abdul Rahman Shahul Hameed (ASH), he brings a deep-rooted connection to the brand's heritage, along with a bold vision for the future.
With a modern and forward-thinking approach, Mohammed Irfan has revitalized business operations, introduced advanced practices in sourcing and logistics, and enhanced customer service standards. His leadership reflects a balance between innovation and tradition—ensuring that the company's founding values of quality, trust, and integrity continue to thrive.
Beyond day-to-day management, he is committed to sustainability, farmer empowerment, and building strong relationships across the supply chain. His fresh perspective and hands-on involvement have already begun shaping a new chapter for ASH Fruits—one that’s focused on excellence, transparency and delivering “Freshness Beyond Borders.”
To be a global leader in the fresh produce industry by delivering uncompromised quality, cultivating sustainable relationships, and creating value across every link in the supply chain. We envision a future where ASH Fruits stands as a symbol of freshness, trust, and innovation worldwide.
To consistently provide high-quality fruits and vegetables to our partners and customers through ethical sourcing, efficient logistics, and strong farmer partnerships. We strive to bridge the gap between nature’s goodness and global markets with integrity, passion, and responsibility.
